Last week I had a conversation with a friend whose book, Crackerjack Bands and Hometown Boosters: The Story of a Minnesota Music Man, is coming out in July. She’s at the point in the process where the writing is done, the book is in production, and she’s facing the daunting next step: launching her book. She asked great questions about marketing: What worked? What didn’t? What seemed to be the best investment of time and money? Her questions were smart and on-point, though I would expect nothing less since her background is as a journalist.