Carolyn Porter | Business
Learn more about the book "Marcel's Letters" and the font P22 Marcel Script, which is based on the handwriting of conscripted WWII laborer Marcel Heuzé
Carolyn Porter, Marcel Heuzé, Marcel's Letters, Handwritten Letters, World War II, P22 Marcel, Typography, Love Story, Reunion, Daimler, Berlin, Marienfelde, STO, Forced Labor, Service du Travail Obligatoire, WWII
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Book Marketing: What Worked (So Far)

Last week I had a conversation with a friend whose book, Crackerjack Bands and Hometown Boosters: The Story of a Minnesota Music Man, is coming out in July. She’s at the point in the process where the writing is done, the book is in production, and she’s facing the daunting next step: launching her book. She asked great questions about marketing: What worked? What didn’t? What seemed to be the best investment of time and money? Her questions were smart and on-point, though I would expect nothing less since her background is as a journalist.

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Marcel’s Letters is now being distributed by Simon & Schuster

I will confess I don’t know the in’s and out’s of book sales/distribution. But I learned that as of January 1, the distribution of Skyhorse Publishing’s catalog, including Marcel’s Letters, changed from Perseus to Simon & Schuster and inventory was transferred to Simon & Schuster’s warehouse.

It isn’t clear how this change was communicated to booksellers, and I’ve heard rumblings there is a perception the book is unavailable. If you are a bookseller and are experiencing issues finding the book, please let me know!

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WeMentor, Inc. Podcast

Photo of Carolyn Porter and Nancy Meyer

A couple of months ago I met Nancy Meyer, founder of WeMentor, a company that offers programs and services for entrepreneurial leadership development. Once she read the book and discovered I was a freelance designer, Nancy invited me to be part of her podcast interview series, “WeMentor Mondays with Nancy.” This weekly podcast series, which now includes more than 100 episodes, is a collection of conversations with entrepreneurs regarding journeys of self-mastery, leadership and life success. READ MORE

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Midwest Book Review

An absolutely engaging and inherently fascinating read from first page to last, Marcel's Letters: A Font and the Search for One Man's Fate is an extraordinary story—one that will linger in the mind and memory long after the book it finished and set back upon the shelf. ... Unreservedly recommended, especially for community and academic library collections...

– Julie Summers, Reviewer, Midwest Book Review

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